Ricky Ferrer
NYC-based creative product leader with nearly 20 years of experience working across media, agency, and e-commerce to define and ship premium digital products. Comfortable as a sole contributor or leading engineering, creative, and data teams to leverage content, technology, and design to connect with audiences, increase engagement, grow revenue, and make an impact.
Product Leader & Creative Director
Led a team of engineers, designers, and producers to create visually impactful and engaging digital-first products as well as support digital translation of print stories across four publications. Worked cross-functionally to expand the product portfolio to meet editorial standards and business objectives.
2012 - 2018, 2023 - Present
D Magazine
Established the design team for a century-old magazine. Led a team of engineers to launch a new site with an updated design focused on growing digital subscriptions and retention. Expanded digital portfolio to include a native app, podcasts, new content verticals, and subscription-only newsletters.
2018 - 2021
Foreign Affairs
HealthyBaby
Joined Healthybaby as one of the first employees to create design and product departments from 0 to 1. Oversaw a brand refresh, designed and managed engineers to build a new headless e-commerce site, and aided in a nationwide launch in Target retail stores and Target.com, both as a leader and contributor.
2021 - 2023
Having worked on the agency side, within legacy publishers, and now for a challenger startup brand, I’ve developed a holistic approach to brand storytelling that grows audiences, serves the user, and increases revenue.
SERVICESDesign Systems
Content Strategy
UX/UI Design
Analytics
Visual Design
Brand Storytelling
