Ricky Ferrer
NYC-based designer with over 17 years of design experience in media, non-profits, and e-commerce. Passionate about how content, technology, and design can come together to engage audiences, increase growth, and launch digital products that are usable, useful, and accessible.
Product Leader & Design Director
HealthyBaby
2021 - Present
Joined Healthybaby as one of the first employees and led design and product departments from 0 to 1. Oversaw a brand refresh and launch of a headless site build, while personally redesigning the content-rich e-commerce site as the company moves into an omnichannel retail strategy.
Helped establish the design team for a century-old magazine and build a site that is intuitive for editors and useful for subscribers. With a subscription-based business model, I was able to increase digital subs by 36% while expanding the digital product portfolio.
2018 - 2021
Foreign Affairs
Led a team of engineers, designers, and producers to create visually impactful and engaging digital-first products as well as support digital translation of print stories across four publications. Worked cross-functionally to expand the product portfolio to meet editorial standards and business objectives.
2012 - 2018
D Magazine
Having worked on the agency side, within legacy publishers, and now for a challenger startup brand, I’ve developed a holistic approach to brand storytelling that grows audiences, serves the user, and increases revenue.
SERVICESDesign Systems
Content Strategy
UX/UI Design
Analytics
Visual Design
Brand Storytelling
